“Costa Brava” was officially recognized in the 1960s to promote tourism. How did the famous Catalan coast get its name?
Ferran Agulló i Vidal, (Sant Feliu de Guixols,1863 – Santa Coloma,1933) was a Catalan journalist, poet, politician and gastronome. In September 1908 he published an article in the Catalan newspaper La Veu de Catalunya, referring to the rugged northern Mediterranean coastline for the first time as the “Costa Brava” — the Wild Coast. Previously the coastal region of north-eastern Catalonia, consisting of Alt Empordà, Baix Empordà and Selva, in the province of Girona, had no official name.