La Vila Joiosa is a coastal town within easy reach of Alicante via an excellent tram service. It may not be the best known tourist destination on the Mediterranean coast, but for me it is one of the best places to relax. La Vila Joiosa literally means “The Joyful Town”, although the inhabitants often abbreviate it to La Vila.
It has over 2 miles of beach with a promenade and some of the best year-round weather in all of Spain.
The iconic multi-colored houses of the old town provide a unique backdrop to the beach. It still retains the typical plan of a 14th century coastal settlement, with long streets descending to the sea.
Local tradition explains that the houses were painted in bright colors so that sailors could spot them from their ships.
Since the 19th century La Vila Joiosa has been famous as a center for the production of chocolate. The town has three chocolate factories, all of which can be visited. The Valor Chocolate factory is perhaps the most famous, but there is also the Perez Chocolate factory and the Clavileno Chocolate factory.
All photos © La Gringa Ibérica